Many private companies offer genetic testing directly to consumers (i.e., without the mediation of clinical staff, genetic counselors, or other professionals). One of the major concerns public health practitioners, health professionals, and other stakeholders have with this is how those not fluent in genomics or medicine may manage their decisions based on the potential abundance of genetic risks communicated. Do targeted services, such as personalized diets for weight loss, circumvent or compound this problem? Does Inherent Health adequately explain their methods? Would more information on the tests and/or genetic information reported to clients be more beneficial or harmful?